OYO

Brand Brief:
Promote its existing GHUMO FIRO OYO campaign KPI: Video Views and Reach
Key Insights:
The company has positioned itself as a family and couples-friendly option, offering amenities and services that cater to the needs of these groups. However, according to our research OYO as a brand was heavily associated with being solely couple friendly.
Execution:
We ran a 6 month long campaign to retain the brand's travel friendly image to match the GHUMO FIRO OYO Campaign Tone. We got the top travel creators in the country and produced multiple high quality content which was published by the creator and distributed by us across social platforms. The campaign reached a wide audience through performance marketing and kept the engagement through the roof.
Impact:
During our 6 - month promotional campaign for GHUMO FIRO OYO, we reached 30 million organic audiences, resulting in a contract extension of 12 months and a new campaign.

Parachute

Brand Brief:
To accelerate ongoing regional campaign entries and campaign engagement
Key Insights:
Since this was a regional campaign, activating the vernacular audiences would be the gamechanger.
Execution:
We divided the region into 4 geofences. We created highly engaging content based on the regions we planned to target. We make a bucket SSP where our audience would potentially visit.
Impact:
We were able to reach 500X in 24 hours.
- Post Reach increased by - 500X
- Post Likes increased by - 20X
- Post Engagement increased by - 100X

Brand Brief:
Collate Data of 10,000 participant families and 1,00,000 voters for a ganpati campaign.
Key Insights:
In order to encourage the audience we strategically placed a monetary reward to amplify the competitive spirit by leveraging the festivities. Everyone loves to share photos and moments of Bappa visiting their home. Hence why not also stand a chance to win 1 lakh while sharing these precious moments.
Execution:
We created a comprehensive microsite to host the competition while we also collect data. We promoted the contest using performance ads and interactive filters on instagram to garner more engagement.
Impact:
Total Reach - 4.2 Million
Total Impression - 6.2 Million
Total Entries - 7K +
Total Voters - 4 Lakh +

Brand Brief:
To create a wide category of fresh media libraries.
Key Insights:
Facebook Watch’s closest competitor is Youtube and data states that Facebook has not fully penetrated the tier 3 and 4 of India.
Execution:
We got the mid-range creators with dominance in geo targeted tier and shareability to create an exclusive media library with strategic content targets and a Content Management System to set up the campaign data tracking for the campaign period of 6 months.
Impact:
Achieved 8000+ content created as dark content and MoM organic growth cycle picked up by the end of the campaign.

Brand Brief:
To create a wide category of fresh media libraries, run brand campaigns and retain dark content creators.
Key Insights:
After the ban of Tik-Tok, the UCG space became competitive in the region and a unique content library with variety and top faces would help position the brand higher.
Execution:
We created deliverables in coordination with the product leads and set targets. Our team then contacted and pitched the proposal to the listed creators. We signed creators exclusively for a year and did community building activities.
Impact:
Our close collaboration with 150+ exclusive creators has led to delivering nearly 50,000+ pieces of exclusive content to the platform, alongwith 1,400+ pieces of exclusive content to other platforms resulting in a contract renewal for another tenure. Our timely payment process to creators and support from the brand helped us retain almost 100% of our top creators.

Brand Brief:
360 Digital Mandate to create a category leader in Gluten Free Space.
Key Insights:
Researching the TAM and the budget set by the brand we planned to launch brands in phases geographically.
Execution:
Our digital PR campaign started with positioning the brand and the founders in the category. We extensively sampled, we collected feedback from shopping customers, and we ran extensive digital advertising. Parallely, we ran a comprehensive Growth Framework Campaign.
Impact:
In terms of Gluten Free keywords in India, Sprinng ranks first in almost all of them. As a leader in the niche, they are well established offline as well as online. We helped Spring achieve 500%+ growth on its website and nearly 3000%+ growth on Amazon in early 2022.

Brand Brief:
Create content to increase brand awareness and social reach at the start of the pandemic.
Key Insights:
Given that the pandemic had just started and everyone was indoors with their families. We understood that tap into the collective realisation of the importance of the time spent with family.
Execution:
We came up with a jingle 'Parivar Ke Saath Rahona' that reflected the current situation and also made it feel like a privilege to be able to do so. Having brainstormed several jingles and along with other creatives we developed a punchline that rhymes with Corona, and we also suggested brands to take over news channel's slots to create maximum brand recall.
Impact:
The brand loved the punchline. It was so well received that they bought slots for PM Modi's speech on Janta Curfew, and the punchline was aired on all leading news channels. We also got the mandate to create content around the same jingle.

Brand Brief:
360 Digital Mandate to create a brand's digital presence in Nepal.
Key Insights:
Bata is a new brand in the Region. Nepal shoppers believe in indigenous products.
Execution:
We overhauled the target platform with brand hammering, adding lots of fresh content. Initially limited brand listing with only local marketplaces and quickly accelerated our listing, eventually received high retention. Programmatic ads accelerated digital growth; now, our focus is on increasing brand awareness.
Impact:
We pitched them performance marketing and programmatic ads, and got the mandate. Store visits to Bata have 50X and all the numbers are up on digital reports.

Brand Brief:
Mandate to run Influencer Marketing Campaign
Key Insights:
Plix a new player in the category but all other players are targeting the 30-54 age group. The Millennial base was an empty customer segment that Plix could target.
Execution:
We strategized an umbrella campaign with 5 top creators and 50+ nano influencers to creator content with scripted brand integration and key highlights.
Impact:
13 million collective video views in a month. The brand raised funds and also got celebrity endorsements.