400+
Brands
Empowered

Our Clients

My Farm
Godrej Jersy
Credillo
Creamline Dairy
Axis
Aditya Birla
Amazon
Protean NSDL
Radio City
Godrej Yummies
My Farm
Godrej Jersy
Credillo
Creamline Dairy
Axis
Aditya Birla
Amazon
Protean NSDL
Radio City
Godrej Yummies
My Farm
Godrej Jersy
Credillo
Creamline Dairy
Axis
Aditya Birla
Amazon
Protean NSDL
Radio City
Godrej Yummies
Showreel

Who Are We?

At Optiminastic, we have always been at the forefront of the digital economy, empowering brands, creators and technology to build meaningful connections. Today, we are proud to be one of the leaders in the digital revolution taking shape across the country.

From our early beginnings as a small agency in an incredibly competitive market, we’ve always had a bold vision — to take our expertise from India to the world. With a strong presence today across India, Singapore and now the UK, we are well-positioned to expand into Southeast Asia and Europe, markets full of potential and opportunity.

Over the next five years, our goal is to play a vital role in shaping these emerging economies, contributing to their growth while continuing to innovate and push the boundaries of marketing excellence with the use of emerging technology in the space.

The journey has just begun 7 years ago — and we’re just getting started to build a legacy.

— Akshae (CEO, Optiminastic)

What We Do

Strategy & consulting

Brand strategy | GTM | Market expansion | AI adoption | Digital transformation | B2B & B2C planning / Digital Consulting | Localization
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Optiminastic partners with leadership teams to research, identify the performance indicators, craft growth blueprints, automate marketing workflows, and align campaigns with commercial outcomes.

Tech & development

Web dev | App dev | eCommerce | Integrations | Dashboards | Modernization
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Creative & branding

Brand identity | Campaign creative | Storytelling | Video & animation | Packaging | Motion graphics
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Growth marketing

SEO | Paid media | Lifecycle marketing | Influencer | Funnel growth | Email campaigns
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Customer experience

UI/UX | CRO | Personalization | CRM | Loyalty | CX feedback loops
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Data, analytics & reporting

GA4 | Attribution | Dashboards | 1P data | Segmentation | Privacy compliance
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Online Reputation Management (ORM)

Reputation building | Crisis management | Review management | Brand monitoring | Community engagement | Consumer insights | Brand health tracking
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Video & Production

Brand films | Ads | Product videos | Explainers | Reels | Motion storytelling
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Still Counting!

HAPPY CLIENTS0+
PROJECTS DONE0+
TEAM STRENGTH0+
GLORIOUS YEARS0+

Featured On

Mid-Day
Hindustan Times
YOUR STORY
Social Samosa
Economic Times
Fortune
Money Control
Financial Express
AFAQS

Our Team

Team GIF

Our Testimonials

OYO

Optiminastic is a great agency to work with. They are always available and do their job to the core. The team is young, smart and intelligent and the agency is well equipped with the new trends in the market.

Veena Bhate

AGM, Lokmat Media Group

OYO

OPTIMINASTIC team is really Quick, they execute campaigns in the shortest timeline possible keeping the quality in check. They're proactive and have good knowledge of the industry and the creator's content. While always being available to adhere to client needs.

Mureen

Strategic Partnership Manager/OYO

OYO

It has been a great pleasure to work with Optiminastic Media. With their team of digital experts, they diligently worked with us to revamp our digital presence. Thanks to their effective content strategy, BataNepal's social media content has greatly improved and there has been a great leap in brand awareness

Niharika Agrawal

Brand Managment Head/Bata Nepal

OYO

We have been associated with Optiminastic for over 2 years. We have found them to be responsive to our needs and suggestions and quick to course correct, where necessary. Thanks to that, we have developed a good working relationship

Tarun Khanna

Founder/Sprinng foods

OYO

We've worked with Optiminastic for quite along time and it's been a great journey so far. They've helped our brand move largely into the digital space. Their digital marketing, campaign management, media management, and creatives are all top-notch

Akash Jain

Country Head/ 2 dudes

OYO

The company represents some brilliant minds who possess an intellectual and KPI driven approach towards the projects they have taken over. My particular campaign was of an urgent nature which was catered to and turned around with more than expected output. Completing the campaign journey circle is aptly followed here.

Nikhil Dharne

Manager (Pan India)– Digital Brand Solutions & Revenue