To accelerate ongoing regional campaign entries and campaign engagement

Since this was a regional campaign, activating the vernacular audiences would be the gamechanger.

We divided the region into 4 geofences. We created highly engaging content based on the regions we planned to target. We make a bucket SSP where our audience would potentially visit.

We were able to reach 500X in 24 hours.

- Post Reach increased by - 500X

- Post Likes increased by - 20X

- Post Engagement increased by - 100X

Collate Data of 10,000 participant families and 1,00,000 voters for a ganpati campaign.

In order to encourage the audience we strategically placed a monetary reward to amplify the competitive spirit by leveraging the festivities. Everyone loves to share photos and moments of Bappa visiting their home. Hence why not also stand a chance to win 1 lakh while sharing these precious moments.

We created a comprehensive microsite to host the competition while we also collect data. We promoted the contest using performance ads and interactive filters on instagram to garner more engagement.

Total Reach - 4.2 Million

Total Impression - 6.2 Million

Total Entries - 7K +

Total Voters - 4 Lakh +

To create a wide category of fresh media libraries, run brand campaigns and retain dark content creators.

After the ban of Tik-Tok, the UCG space became competitive in the region and a unique content library with variety and top faces would help position the brand higher.

We created deliverables in coordination with the product leads and set targets. Our team then contacted and pitched the proposal to the listed creators. We signed creators exclusively for a year and did community building activities.

Our close collaboration with 150+ exclusive creators has led to delivering nearly 50,000+ pieces of exclusive content to the platform, alongwith 1,400+ pieces of exclusive content to other platforms resulting in a contract renewal for another tenure. Our timely payment process to creators and support from the brand helped us retain almost 100% of our top creators.

360 Digital Mandate to create a category leader in Gluten Free Space.

Researching the TAM and the budget set by the brand we planned to launch brands in phases geographically.

Our digital PR campaign started with positioning the brand and the founders in the category. We extensively sampled, we collected feedback from shopping customers, and we ran extensive digital advertising. Parallely, we ran a comprehensive Growth Framework Campaign.

In terms of Gluten Free keywords in India, Sprinng ranks first in almost all of them. As a leader in the niche, they are well established offline as well as online. We helped Spring achieve 500%+ growth on its website and nearly 3000%+ growth on Amazon in early 2022.

Create content to increase brand awareness and social reach at the start of the pandemic.

Given that the pandemic had just started and everyone was indoors with their families. We understood that tap into the collective realisation of the importance of the time spent with family.

We came up with a jingle 'Parivar Ke Saath Rahona' that reflected the current situation and also made it feel like a privilege to be able to do so. Having brainstormed several jingles and along with other creatives we developed a punchline that rhymes with Corona, and we also suggested brands to take over news channel's slots to create maximum brand recall.

The brand loved the punchline. It was so well received that they bought slots for PM Modi's speech on Janta Curfew, and the punchline was aired on all leading news channels. We also got the mandate to create content around the same jingle.

360 Digital Mandate to create a brand's digital presence in Nepal.

Bata is a new brand in the Region. Nepal shoppers believe in indigenous products.

We overhauled the target platform with brand hammering, adding lots of fresh content. Initially limited brand listing with only local marketplaces and quickly accelerated our listing, eventually received high retention. Programmatic ads accelerated digital growth; now, our focus is on increasing brand awareness.

We pitched them performance marketing and programmatic ads, and got the mandate. Store visits to Bata have 50X and all the numbers are up on digital reports.

Mandate to run Influencer Marketing Campaign

Plix a new player in the category but all other players are targeting the 30-54 age group. The Millennial base was an empty customer segment that Plix could target.

We strategized an umbrella campaign with 5 top creators and 50+ nano influencers to creator content with scripted brand integration and key highlights.

13 million collective video views in a month. The brand raised funds and also got celebrity endorsements

To create a wide category of fresh media libraries.

Facebook Watch’s closest competitor is Youtube and data states that Facebook has not fully penetrated the tier 3 and 4 of India.

We got the mid-range creators with dominance in geo targeted tier and shareability to create an exclusive media library with strategic content targets and a Content Management System to set up the campaign data tracking for the campaign period of 6 months.

Achieved 8000+ content created as dark content and MoM organic growth cycle picked up by the end of the campaign.

Build a scalable, predictable, and margin-focused revenue engine by restructuring Blue Pebble's acquisition, retention, and performance architecture.

Revenue stood at ₹1.8 Cr monthly with 2.1X blended ROAS, but growth lacked predictability. CAC was rising, conversions relied heavily on discounts, and retention contribution was limited. The mandate: shift from tactical marketing to engineered, profitable scale.

Positioning & Margin Shift
• Transitioned from transactional messaging to premium lifestyle positioning
• Reduced discount dependency
• Strengthened value perception

Full-Funnel Growth Infrastructure
• Structured top, mid, and bottom-funnel journeys
• Implemented retention & email automation
• Built scalable acquisition framework

Creative Intelligence
• Deployed 42 structured creative tests
• Measured hook strength, engagement, and conversion impact

Impact:
Within 90 Days
• ROAS: 2.1X - 4.6X
• CAC reduced by 38%
• Cart recovery improved by 44%

By Month 12
• Revenue: ₹1.8 Cr - ₹5.9 Cr
• 312% growth in online sales
• Blended ROAS stabilised at 5.1X
• Repeat purchase rate: 18% ⇢ 41%
• Email revenue contribution: 4% ⇢ 19%

Predictability replaced volatility. Marketing became a structured growth system.

Modernize core banking infrastructure to support national scale, improve system performance, and consolidate legacy architecture, without disrupting live operations.

Rapid growth increased transaction volumes and system complexity. Legacy platforms, fragmented data, and infrastructure strain created scalability risk in a highly regulated environment where stability equals trust.

• Consolidated 9 legacy platforms into unified architecture
• Migrated 4.8M+ customer records & 120M+ transactions (18TB+ data)
• Built sandbox replicating 92% of live production
• Designed six-phase migration with rollback preparedness
• Executed 2,300+ functional & regression test cases
• Enabled 24/7 production monitoring during transition

• 41% faster transaction processing
• 63% reduction in downtime
• 99.98% migration accuracy
• Zero customer-impacting incidents
• 35% faster regulatory reporting
• 22% lower manual intervention

Seamless transition. Stable infrastructure. Scalable foundation.

Transform digital acquisition into a scalable, predictable, and cost-efficient growth engine while increasing monthly applications and improving approval-ready lead quality.

Digital campaigns were active but lacked structural alignment. Growth was inconsistent, CPA fluctuated, and lead quality did not always convert into approvals. In a regulated BFSI environment, scaling required precision, compliance discipline, and full-funnel visibility, not just increased media spend. Target: Achieve 15,000 monthly digital applications within 6 months while reducing CPA by 20%.

Infrastructure & Data Rebuild
• Rebuilt GA4 event architecture
• Implemented server-side tracking
• Closed CRM–ad platform attribution gaps
• Conducted CRO audit and simplified application flows

Performance Expansion
• Structured high-intent Google Search & Performance Max campaigns
• Meta funnel segmentation (cold, warm, retargeting)
• Regional-language creatives for Tier 2 & 3 markets
• YouTube trust-building awareness layer
• 120+ structured creative and audience tests

Messaging shifted from transactional CTAs to value-led positioning focused on trust, interest rates, and clarity of benefits.

• Monthly applications: 8,500 - 26,700 (214% growth)
• CPA reduced by 38% (Target: 20%)
• ROAS reached 3.4X
• Qualified lead ratio improved by 62%
• Tier 2 & 3 conversions increased by 47%
• 15,000-application milestone achieved in Month 5

Digital contribution to total acquisition increased from 18% to 31%. Performance became measurable, forecastable, and strategically aligned with compliance and profitability goals.

Re-engineer two nationally visible award platforms into scalable, high-performance digital infrastructure capable of handling peak traffic, real-time engagement, and exponential growth without operational risk.

Rising year-on-year traffic, large-scale nominations, high mobile participation, and peak concurrency during announcements required structural enhancement. Under national scrutiny, platform stability, discoverability, and real-time performance were non-negotiable.

• Rebuilt mobile-dominant, performance-first architecture
• Optimised backend nomination & secure data systems
• Implemented load-balanced servers, CDN & caching
• Structured SEO-led category framework
• Streamlined mobile-first nomination journeys
• Enabled real-time updates with high concurrency resilience

• 2.8M+ page views | 1.9M+ unique users
• 340% YoY organic growth
• 68,000+ nominations (3X increase)
• 207% rise in mobile participation
• 38,000+ concurrent users handled
• 99.98% uptime | Zero crashes

Platforms evolved into scalable, high-performance digital assets under national visibility.

Build a structured backend growth system by centralizing lead management, automating workflows, improving support efficiency, and enabling leadership-level visibility before scaling further.

Leads were flowing, but systems were fragmented. Manual tracking, delayed response times (18–24 hours), no centralized CRM, limited automation, and lack of real-time performance visibility created operational strain. Growth existed, but without structure, it wasn't scalable.

• Centralized all lead sources into a unified CRM
• Implemented automated lead assignment & prioritization
• Reduced response time from 18 hours to under 7 minutes
• Automated 82% of repetitive sales & follow-up tasks
• Introduced structured ticketing & escalation system
• Built live dashboards for CAC, LTV, revenue & retention visibility

• Lead volume increased by 210%
• Database: 12,000 ⇢ 47,500+ contacts
• Conversion rate: 9.2% ⇢ 21.8%
• Retention: 54% ⇢ 78%
• 63% improvement in operational efficiency
• Revenue grew 186% YoY
• 99.8% system uptime

Growth shifted from chaotic to controlled and scalable.

Build a structured digital lead generation and operational system to increase qualified inquiries, improve conversion rates, and elevate digital contribution to revenue.

Strong offline presence but underperforming digital infrastructure. Website functioned as a catalogue, leads were inconsistent and unqualified, marketing lacked measurability, and distributor coordination was manual. Digital contributed less than 10% of new revenue.

• Rebuilt website with industry-specific landing pages & multi-step inquiry filters
• Integrated CRM for structured lead tracking
• Launched high-intent Google & LinkedIn campaigns
• Implemented remarketing for long B2B sales cycles
• Developed 50+ SEO-led technical content assets
• Built distributor mobile app with ERP & CRM integration
• Enabled inventory visibility & automated reorder alerts

• Website traffic: +300%
• Conversion rate: 0.9% - 4.8%
• 3,400+ MQLs | 1,100+ SQLs | 180+ bulk orders
• 4X ROAS
• 420% organic traffic growth
• Digital revenue contribution: <10% - ~45%
• 40% reduction in order processing time

Digital transitioned from a passive presence to a structured, revenue-driving growth engine.

Drive measurable ORC growth across multiple enterprise projects while improving lead quality, engagement depth, and revenue contribution.

Multiple high-value campaigns running simultaneously with a fixed 10% ORC target per project. The expectation was clear, deliver trackable revenue impact, not just impressions or traffic.

• Precision targeting of enterprise decision-makers
• Tailored messaging for Microsoft Project, Ciena & General Mills
• Funnel optimisation to reduce follow-up delays
• Real-time A/B testing & creative refinement
• Weekly transparent ORC & performance dashboards

• Microsoft Project: 12% ORC (Target: 10%)
• Ciena Communications: 11.5% ORC (Target: 10%)
• General Mills: 13% ORC (Target: 10%)
• 25% faster conversion cycles
• 35% higher engagement on multi-channel campaigns

Targets exceeded. Revenue impact measurable. Performance scalable.

Strengthen digital visibility and build a structured lead generation engine aligned with Rubicon's pharmaceutical reputation, delivering qualified leads, higher engagement, and measurable ROI.

Strong offline credibility but inconsistent digital lead flow. Low engagement, scattered campaigns, and limited channel alignment reduced efficiency. The mandate: generate high-quality B2B leads quickly while improving performance predictability.

• Audience-focused targeting (healthcare professionals, distributors, B2B partners)
• Multi-channel campaigns across LinkedIn, Meta & niche portals
• Structured retargeting & email nurturing flows
• Weekly performance optimisation & A/B testing
• Centralised reporting for measurable tracking

• 620 qualified leads (Target: 500)
• 250,000+ digital reach (Target: 200,000)
• Engagement rate: 3% ⇢ 4.5%
• Conversion rate: 15% (Target: 12%)
• 170% ROI (Expected: 150%)

Targets exceeded. Lead flow stabilised. Digital performance became measurable and scalable.

Promote Shanmukha Agritec Limited as a leading agri-tech innovator and accelerate digital visibility, qualified lead generation, and brand authority across rural and urban agricultural markets.

The company offered advanced smart farming equipment and precision technology but lacked strong digital presence. Brand visibility was limited. Lead generation was underperforming. Thought-leadership positioning was weak in a competitive agri-tech landscape.

We implemented a 6-month integrated growth strategy focused on digital expansion and ground-level activation.

Digital Acceleration:
• Targeted campaigns across Facebook, Instagram & LinkedIn
• 25+ educational videos and 50+ SEO-optimized blogs
• High-intent keyword SEO & SEM campaigns
• Segmented Email & WhatsApp lead nurturing funnels

Public & Regional Activation:
• 5 regional workshops engaging 2,500+ farmers
• Live demo events for product trials
• Influencer & agri-expert collaborations

In just 6 months, measurable business growth was achieved:
• 350% growth in social media following
• 12% engagement rate (2x industry benchmark)
• 420% surge in website traffic
• 65% of total leads generated organically
• 1,200+ direct inquiries from campaigns & workshops
• 2,500+ farmers reached across regional activations
• Lead-to-conversion improved from 4%-11%
• Customer acquisition cost reduced by 23%
• ROI exceeded projections by 30%
• 28% lift in brand awareness across target markets

Build a scalable, cost-efficient digital acquisition engine focused on funded accounts, stronger loan quality, and predictable growth

Digital activity lacked consistency. Rising CPL, high drop-offs, weak segmentation, and limited marketing–sales alignment restricted scalable performance.

• Redesigned full-funnel journey (Ad - CRM - Funded Account)
• Reduced application friction & form fields
• Implemented multilingual landing experiences
• Enabled real-time validation & assisted callbacks
• Deployed precision-segmented Google, Meta, PMax & YouTube campaigns
• Optimised for funded accounts, not just leads

• 4.2X overall digital acquisition growth
• Monthly Leads: 18,000 ⇢ 61,500
• CPL: ₹1,180 ⇢ ₹720
• Digital Accounts: 3,200 ⇢ 9,900
• ROAS: 1.9X - 4.3X
• 48% reduction in incomplete applications